Luqale Njani uRhwebo lokuHamba ngokuKholwa eTshayina Ngexesha lobhubhani

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Ukuthengisa ngokusasaza okubukhoma-uhlobo lokuthenga kwi-intanethi olusebenzisanayo kwaye lwenzeka ngexesha lokwenyani-ludala iindlela ezintsha kunye nentsha yeempawu kunye nabathengisi ukuba banxibelelane nabathengi.Ifomathi ifumene ukuthandwa ngokubanzi eTshayina ngakumbi.
I-ecommerce enkulu yokuthengisa i-JD.com lelinye lamaqonga edijithali e-China alungelelanise urhwebo lokusasaza bukhoma, enika iibrendi indlela yokuzibandakanya nabathengi ngelixa ikwaxhasa intengiso.UMan-Chung Cheung, umhlalutyi wophando we-eMarketer kwi-Insider Intelligence, kutshanje uthethe no-Ella Kidron, umphathi ophezulu wemicimbi yeshishini lehlabathi kwi-JD.com, malunga nendlela ubhubhane oyitshintshe ngayo indlela iibrendi e-China ezisebenzisa ngayo ukusasazwa bukhoma kwaye kutheni ukuba neqhinga le-omnichannel kubalulekile kubume borhwebo belizwe.

I-COVID-19 iyitshintshe njani indlela iibrendi ezixhasa ngayo usasazo oluphilayo?

Ngexesha lobhubhane, ngakumbi kwincopho yawo, abarhwebi bebefuna ngokwenene ukufumana indlela yokunxibelelana nabathengi.Uninzi lweempawu, kunye namagosa athile kurhulumente wasekhaya, ajike asasaza ngqo ukuthengisa iimpahla kunye neenkonzo zabo.
Kutshanje siye sasebenzisana nomboneleli wenkonzo yomculo iTaihe Music Group ukusungula umsitho weclubbing kwi-intanethi ukukhuthaza iimveliso ezivela kumaqabane ethu ohlobo.U-DJ wangena, wadlala umculo, kwaye wenza amava eklabhu ye-intanethi.Kwangaxeshanye, umntu-onokuba yinkokeli yoluvo oluphambili, ummeli webrand, okanye umntu ovela kwi-JD.com-ukhuthaze imveliso yabo.Kule meko, sasebenza kunye neempawu zotywala.
Kuba ukuselwa kotywala okuninzi kwenzeka ngaphandle kweintanethi kwiibhari, iiklabhu, kunye neeresityu, lo msitho awudalanga nje indlela yokuba abantu bonwabe kwindawo yentlalo, kodwa ukwavumela iibrendi ukuba zifikelele kubathengi.

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Ibe njani impendulo evela kwiimpawu ezibandakanya ukusasazwa okubukhoma kwiinzame zabo?

Omnye umthengisi weentyatyambo uthe izise iinkalo ezintsha zenkonzo angazange abe nazo ngaphambili.Ngaphambili, wayeza kuthengisa nje iintyatyambo kwi-intanethi, kwaye kwakunjalo.Kodwa ngokusasaza bukhoma, unxibelelana nabathengi abakubuzayo, "Ndisikhathalela njani esi sityalo?"okanye "Ndingenza ntoni ukuba oku kuyenzeka?"Uthe oko kuzise imibuzo ebengekayihoyi ishishini lakhe ngaphambili.Kwaye kwavula ucango lwemarike enkulu kakhulu, ekusenokwenzeka ukuba wayengenayo ngenye indlela.

Iimveliso ezininzi kuye kwafuneka zijikeleze imisebenzi yazo ngenxa yobhubhane.Abanye, ngakumbi abathengisi bemveli, kufuneka baziqhelanise njani nale meko intsha?

Yehla kwizinto ezimbini.Eyokuqala kukuba ukwamkela imodeli ye-omnichannel okanye usebenze kunye neqabane elinokubonelela ngesisombululo se-omnichannel.
Okwesibini kukufumana iindlela zokuyila zokunxibelelana nabathengi, kuba uninzi lusaphepha iivenkile zenyama.Abantu sele benamava okuphila ubomi babo bonke kwi-Intanethi, kwaye andicingi ukuba iziphumo zoko zihamba ngobusuku.Ngoluhlu lwemisebenzi ye-intanethi efana neclubbing kunye nokhenketho lwemyuziyam, abathengi bayakwazi ukubandakanya iibrendi ngeendlela ezintsha.Kwaye loo nto ihlaziya indlela iibrendi ezibaxelela ngayo amabali abo.

Imithombo: emarketer.com


Ixesha lokuposa: Apr-02-2022